Where do we find the meaning of PINK? Do we capture the curve of a rose in bloom? Are we seeking out the flush of healthy cheeks on a chilly day?...

Allow talented nail artists to bring their hometown charm right to your fingertips with their fun tricks and mesmerizingly inspiring creations. So, like a true nail art lover would do—why not capture...

Driven by the “travel fever”, Valentine’s Day and the urge to have one of a kind manicures, it’s time for a new, fun getaway! Play & Win with ”The Jackpot” Collection —8 new,...

Starting 2022, with a new series of "Confessions of A Nail Tech". On today's episode, we are talking about nails with Jenny (known on Instagram as @thenailchef13)! Let's discover her Nail...

Welcome 2022, inspired by genuine feelings, plans, resolutions and new manicures! It’s time for that “travel fever” again! Experience it with our “Windy Layover” Collection — where colors will play with your feelings and...

Closing this season of 2021 "Confessions of a Nail Tech" with our Nail Artist, Deanna! She started her nail journey when she was 16 and loves to play with her creativity!...

We teamed up with Migdissnails—who created a fun, festive, glamorous Cat Eye Nail Look using our brand-new Cat Eye Gel Colors! Check out the step by step tutorial, grab your favorite...

Cold days are here and it’s time to prepare your cozy, but fashionable wardrobe and there is nothing that meets this challenge like your favorite worm sweater. Latest hit on...

We’re well into December which means holiday season is here, and near. Between party planning, shopping for gifts, and getting your outfits ready for all the best festivities, one thing...

Celebrate the most wonderful time of the year with us and the “Wandering New York” Collection— 8 new magical Cat Eye shades, with a jolly, brand-new remarkable, playful recipe that will...

Whether your nails need hydration or repair and you're ready to dive into our Cuticle Oils, or you just want a great deal on Bundles, Best-Sellers, Basics and new revolutionary...

On the first episode, we will learn more about your Nail Instructor— Lauren Hoehn! She will make sure that everyone who joins our Academy will be fully supported whatever career steps they may...