COLOR OF THE YEAR: VIVA MAGENTA
Go bold in the New Year with Viva Magenta, Pantone's 2023 Color of the Year. The crimson hue is inspired by the red of cochineal, one of the strongest and brightest dyes in the world. "As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real," said Leatrice Eiseman, executive director of the Pantone Color Institute. The assertive shade will encourage you to be braver with your manicure design choices.
WHAT IS VIVA MAGENTA?
Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundary-less shade that is manifesting as a stand-out statement. The shade welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
FIND YOUR MAGENTA MATCH HERE
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