Taking professional, clean looking nail photos is what can set you apart from your competitors and build your social platforms and nail portfolio. A great image will stop someone scrolling on social media and help them pay attention to your work and creations!
If you are looking for some inspiration and want to find out more about what's happening behind of the perfect Instagram content, then you should read this fun interview we did with our lovely nail art addict, Laura's Pills.
MG: Please tell us a bit about yourself, so we can get to know you!
My name is Laura and I am Italian. I am a nail art addict. I graduated the History of Contemporary Art some years ago, and another big passion of my life is photography. All of my passions collided on my social media, where I share affordable and easy nail trends and the latest nail art techniques.
MG: What inspired you to start your Instagram Nail Art account? I have been interested in nails and nail polishes since I was a kid. I have always loved wearing nail polish and different colors on my nails. At the end of 2012, I was recovering from an illness so, I had a lot of free time and decided to start experimenting with nail art a bit more. Then, I won a Nail Art Contest held by a Nail Artist on YouTube, and the prize consisted of a lot of nail polishes and Nail Art products. I started the Instagram account so that I could keep a record of my manicures.
MG: How long have you been on Instagram and what made you decide to join the platform? A Nail Art account was always on your mind?
I have been on Instagram since 2013. At first, I had a personal account where I just shared life moments, pictures and nail art, but then the nail account mainly took over. It all started just for fun and because I needed to take my mind off other things in life at the time.
MG: What was your biggest Instagram struggle and how did you overcome it? I struggled a bit with the necessity of being in front and behind the camera at the same time, this happened mostly with videos in which I am working on with both hands. I tried to plan before the tutorials to create a set and be more creative with the shooting.
MG: What program/tools do you use to create your posts? Are you using your phone or a camera? Photoshop is a good program for editing pictures and Filmora is an affordable one for videos. I use very basic programs, I don’t like to retouch the images too much, I like to see real hands, real colors and real skin on the feed. I only use a camera, a reflex that I named “Nina II”. My favourite tools are: a tripod, there are smaller ones that you can put on your table while working, a camera with a macro feature,a flip screen so you can see what you are doing, and a small ring light for videos.
MG: How does Instagram help you?
I think that being a part of the community helps me so much. I find endless inspiration from other people's works, and it is very fun to share tips and tricks with others. I also feel very overwhelmed by the support and the kind words I receive every day.
MG: What are your 5 tips on creating content for Instagram?
Be original, think outside of the box, share something useful with others, be aware of the latest trends, don’t forget the caption and last, but not least.... Have fun!
MG: Where do you take inspiration from when it comes to your nails and the videos you create?
It is very hard to tell because it depends. Sometimes, I get inspiration from the product itself, the color, the name or the collection. At other times, I am inspired by movies, TV shows, and works of art. I have always been a visual thinker, so I find it useful to create a mood board where I add content, color palettes, and other visuals that will help shape my direction.
MG: What’s the key to a good image or a video with a manicure? What do you have to do in order to have a great Instagram post? I think that the key is good natural lightning, the design and the colors will stand out very well. Then, I suggest playing with background colors, and objects in order to give the picture or the video a vibe or mood. You can even use cardboard as background or printed paper that you find in local craft stores. You also have to take extra care of your hands and nails!
MG: We are seeing more and more nail passionate and nail techs that are joining Instagram. Do you have any tips for starting to get real traffic?
In my opinion it is very important to be consistent and post content often, find the right time to post, use the right hashtags, engage in the community, take time to comment, like, and answer comments.