Pantone unveils its Color of the Year for 2020: Classic Blue
Pantone announced Wednesday night that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk.
"It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute.
The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.
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