Made with love, made for you 💕
Clean beauty you can trust on every nail
Vegan
Zero animal-derived ingredients — ever.
21-Free
Free from 21 toxic chemicals.
Cruelty-Free
Never tested on animals — pinky promise.
HEMA Free
Gentle formula, free from HEMA sensitizers.
Start here. Pick your first kit.
Everything for your first set is in the box — no guesswork, no extra shopping. Which one sounds like you?
Builder Starter Kit
- Sale price
- Retail price:
- For nails that break, peel or won't grow — builder gel adds strength with a natural, sheer finish
- Base & top coat, 3 builder gels, LED lamp, nail file and UV gloves — all in the box
- HEMA-free · Vegan · Cruelty-free · TPO-free
At-Home Gel Starter Kit
- Sale price
- Retail price:
- Choose 3 or 5 gel colors — each bottle is good for up to 40 manicures
- Base & top coat, nail file, Kali UV/LED lamp and UV gloves included
- Chip-free wear for up to 4 weeks · HEMA-free · Vegan · Cruelty-free
Tortoise Kit with Lamp
- Sale price
- Retail price:
- Everything for the tortoise-shell look: 2 jelly gels, 1 cat-eye jelly gel, 1 Art Blooming gel + 2 tools
- Kali mini UV/LED lamp included — cures every layer in seconds
- Layer rich, glossy tones for natural-looking depth · HEMA-free · Vegan · TPO-free
Three steps. Twenty minutes.
Cure after every layer and you're done.
Base coat + cure
Push back cuticles, buff, wipe with alcohol. Apply base coat and cure under the lamp.
Color + cure
One to two thin coats of gel color, curing after each coat.
Top coat + cure
One coat of no-wipe top coat, cure. Glossy, chip-free for up to 4 weeks.
Clean Formula, Beautiful Nails
Tap each one to learn why it's not in your bottle.
✕ HEMA
✕ TPO
✕ Formaldehyde
✕ Parabens
✕ Phthalates
See the full list of 21 toxic ingredients we'll never use
Build your own set
Not ready for a kit? Start with the essentials, then pick a color or two.
The essentials
Base coat, top coat and the lamp — everything but the color.
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Best-selling colors
Want everything in one box?
Base coat, top coat, the lamp and 3 colors of your choice — that's the Gel Starter Kit, at a better price than buying separately.
See the Starter Kit ↑See It In Action
Real customers, real manis.
First-timers, in their own words
Never done your own gels? Neither had they.
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★★★★★
Perfect for beginners
As someone who's never done my own nails before, I was a bit nervous, but this kit made it so easy. The step-by-step instructions were clear. My nails look fantastic, and I'm so proud of the results.
Jennifer H.
Verified buyer
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★★★★★
Lasts for weeks
This kit gives me up to 3 weeks of flawless nails — no chips, no fading, and no peeling. So happy with the results!
Joanne
Verified buyer
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★★★★★
It has everything you need
This kit really does have it all. From the gel polish to the LED lamp, everything is high quality and easy to use.
Tamara B.
Verified buyer
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★★★★★
Simply obsessed
I'm blown away by the results. The gel is smooth, and the shine is incredible.
Katie C.
Verified buyer
Questions before you start
Tap a question to open it.
Do I need a UV or LED lamp?
Yes — the Builder Starter Kit and the Gel Starter Kit include one. Our gels are compatible with any UV/LED lamp.
How long does a gel manicure last?
Our formula delivers up to 4 weeks of chip-free wear.
What makes these gels different?
They're HEMA-free, TPO-free, vegan and cruelty-free — gentle on nails without giving up long-lasting wear. Highly pigmented, so one or two thin coats give full coverage.
I've never done my own nails. Is this really for beginners?
Yes. Base coat, color, top coat — cure after each layer. Every kit comes with access to Nailflix, our library of step-by-step video tutorials.
How do I remove it?
Soak-off: file the top coat, wrap with acetone-soaked cotton for 10–15 minutes, gently push off. No drilling needed.
How long does shipping take?
Orders ship within 2 business days and typically arrive in 3–5 business days. Tracking is emailed as soon as it ships.
