saudade (n.): the recollection of feelings, experiences, places, or events that brought excitement and happiness, but now triggers the senses and makes one live again.
Inspired by award shows, red carpets, art and star-studded after parties, get ready to pack in style with our new, true head turners straight to the West Coast. Discover ”Glamour. Fame. Power” — 3 mini-collections, capturing the alluring gradients of pink, white and red.
Our next destination: Hollywood — the home of movie studios, many of LA's most popular and historic tourist destinations, and its world-famous namesake boulevard. We encourage you to stroll around the “City of Angels” and create your own “Walk of Fame” right at your fingertips with our charming color palette that will give you the star treatment.
With a Vegan, Cruelty-Free, 21-Free and Palm Oil Free Formula, it’s time to explore and discover how our new shades can take you from Hollywood Boulevard straight to the red carpet. In a town full of legends, we wanted to reinvent the classics by creating a long-lasting, shiny formula of colors anyone can wear for any occasion.Turn heads and stop traffic with these vibrant red, pink and white hues and get ready to elevate your nail looks!
PRO TIP: It’s time for some award-winning nail looks! Formal or informal affairs, get creative with French Twisted Manicures, Half-Moons, unexpected accents, or classic touches, gradients or bold, daring designs!
Riverwalk- It’s an opaque, bright white shade that pops on a fresh Spring glow like no other.
Water Tower- Ah, the classic. This one works on *literally* everyone, and you’ll definitely recognize the far-gone favorite!
Old Town- Slightly less stark than crisp white, this shade feels decidedly more like a soft marshmallowy white, which is fitting considering our go-to shade.
Millennium- A timeless ivory crème shade, perfect for Spring Season!
The Loop- This not-your-basic white nail shade can only be described as effortlessly cool. Not too bright, it will perfectly match the vibe you want.
Hollywood- In a town full of legends, we wanted to reinvent the classics by creating a pink neutral anyone can wear for any occasion!
The Boardwalk- The classic of all classics. This pink never gets old and it's season-less, chic, and always iconic.
Walk of Fame- Warning: All the glam and glitz will arrive right at your fingertips!
Rodeo Drive- Wear it while you shop on one of the world's most exclusive luxury destinations, at the intersection of luxury, fashion and entertainment.
Venice Beach- Palm trees, sunny skies year-round, we captured everything we love about Venice Beach in this lovely shade.
Welcome to LV- An ageless classic cherry red. Plus, the formula goes on super smooth and stays put for weeks!
Grand Canyon- This shade of red has lustrous, warm undertones that are perfect for darker skin tones — plus, it's a beautiful opaque poppy red that glides on smoothly and is perfect for any look.
The Strip- For a fearless nail look, this crisp red shade with a fun dark undertone, it’s your go-to choice for when you feel like going for a bouncier red manicure!
Casino- You’ll kit the Jackpot with this shade! A sophisticated ruby red that makes dreams come true.
High Roller- A deep romantic, burgundy shade with a hint of dusty brown that's perfect for the chilly Spring days!
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